Rahimov Orkhan Vugar,
Master’s student at the Department of Intellectual Property Law, Faculty of Law, BSU
E-mail: [email protected]
Digitalization has had a profound impact on the music industry, transforming the way music is created, distributed and experienced. These changes have affected musicians and listeners alike, providing new opportunities for creative expression and access to music content.
Digitalization has given musicians more freedom to create music, allowing them to use computers and digital audio interfaces to create and process sounds. This has lowered the cost of music production and made its creation more accessible to a wider range of artists, which has contributed to an increase in the diversity of genres and musical styles. Technology has also improved sound quality and opened up new opportunities for experimentation with sound [1].
The Internet and streaming platforms have radically changed the way music is distributed and consumed. Streaming has made music more accessible to listeners around the world, giving them the ability to listen to music anytime, anywhere. Online platforms have also provided musicians with new channels to distribute their work, allowing them to interact directly with audiences and bypass traditional record labels [1].
Internet marketing has become a key element in the promotion of musical works. Musicians and artists utilize a variety of strategies to capture audience attention, including building a unique brand, having a strong social media presence, creating quality content, and partnering with bloggers and influencers. Advertising and targeted advertising also play an important role in reaching the target audience [2].
However, despite all the benefits of digitalization, it has also brought new challenges and problems.
Let’s look at the parallels between the process of digitalization in general and the development of the music industry, based on well-known sources and analytical data.
- Transformation of content distribution: Digitalization has radically changed the way media content is distributed. In the music industry, this has manifested itself in a shift from physical media (vinyl records, cassettes, CDs) to digital formats and streaming services such as Spotify, Apple Music and others. This transition has made music more accessible to a wide audience around the world.
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